Previously, we talked about the challenges of finding gainful employment and how the rules are changing when identifying and interviewing for an opportunity. Employers are savvy and know they can benefit from the amazing resources and talent available – so how do you make yourself standout from the crowd?
Consider the old way versus the new: employ vs. engage. Not only is this a different process, it’s also a mindset. Companies are looking for talent that is fresh, updated, are quick learners and who can take the ball and run with it. More of a “here’s what I can do for you” versus the old “here’s what I can do.”
Engagement is about getting people’s attention, offering something of value and then creating buy-in or participation. It’s not spouting your accomplishments or data dumping, waiting for the other person to be impressed.
As a Baby Boomer, your 30 years of stability aren’t necessarily a bonus – they may signal lack or creativity or innovation to a different generation. Don’t take that as a personal slight – it’s just one more way the employment process has changed. Instead, identify key successes, challenges resolved and obstacles you overcame to demonstrate your value and skills.
When writing UPSIDE, Bonnie and I were very aware of these shifts, so we dedicated an entire chapter on how to leverage your value by identifying your existing marketable skills. You can download one of the key exercises, the Power Core, to jumpstart the process for free (http://upsidethebook.com/downloads.html). Once you determine which skills are valuable in the current economy, you can then start identifying which industries need your abilities and offer opportunities.
Just the other day, Sharon Cohen of the Associated Press wrote a story of Baby Boomers aged 50+ looking for long-term work. The article expressed the despair and rejection qualified candidates feel while searching for gainful employment. It evoked tough memories for me as well, when I was laid off the first time in my career, almost 25 years ago.
Ms. Cohen’s article chronicled the efforts of the job seekers – looking online, scouring the classifieds and even networking groups of other unemployed. I ran into the same issues – sending 100s of resumes to blind ads, knocking on storefronts with help wanted signs – and like many of my Boomer colleagues, I was told more than once that my knowledge and skills made me “over-qualified” for a position. The frustration and rejection can be overwhelming.
While these are traditional, classic methods, they are not the way most employers find great employees – the rules have changed and Boomers need to be aware of where to channel their time and energy. (more…)
We have been discussing expectations related to our happiness and success in our workshops for years. A recent book, Your Brain at Work, by David Rock (2009) puts some new light on the subject–There is a physiological reason we are disappointed when life does not meet our expectations. It has to do with dopamine. Alina Tugend explains this theory in an excellent article, What Did Your Expect? It Makes A Difference, on Jan 14, 2012 in the NY Times:
‘If we expect to get x and we get x, there is a slight rise in dopamine. If we expect to get x and we get 2x there is a greater rise. But if we expect to get x and get 0.9x, then we get a much bigger drop. Our brain doesn’t get slightly unhappy, it sends out a message of danger or threat.”
The conclusions from this research, as well as others, indicate that we must adapt to change and not to expect too much during this time of economic instability—especially when there are things out of our control.
In our book, Upside: How to Zig When Life Zags, we say the following:
“Feeling that you are entitled to a certain way of life, or expecting it to turn out a certain way, could be holding you back from success and happiness. Many of us were raised by parents who expected us to get an education, find a great job, buy a house and start a family. While that may have been possible for your parents, it set the bar for unrealistic expectations and feelings of entitlement for you today.”
If you can detect the source of your expectations, the upside is that it will be easier to move ahead on your journey to sustainable success. Holding on to what life should have will make deal with the not-known more difficult.
Today, November 27, The Diane Rehm Show, www.thedianerehm.org, focused on the loss of the American Dream. (I encourage you to listen to the podcast.) There were many poignant stories of individuals who followed the rules—did everything right and still fell behind. There were many reasons why—loss of job or health, cost of health care, lack of education, government services, union issues, housing, etc.
As we know, in this political climate it will be a long time before the government is able to do anything substantial. However, there are still some things individuals can begin to do on their own. In Upside: How to Zig when Life Zags, we encourage individuals to reinvent their American Dream—that means start over. Wipe the slate clean of expectations, things that worked in the past. In today’s world, we must constantly invent. We must also think about alternatives in every aspect of our lives—where and how we live, how to educate our children, how to save money, and how to protect our health.
As I watched the frenzy on Black Friday, I was amazed that people are still being tempted to spend even during these difficult times. I have nothing against purchasing goods but that day could have been spent enjoying family and brainstorming the next steps for many during this transition.
None of this is easy but we aren’t alone. We must find the courage and the mental and physical resources to move on and find the answers. We must be strong and commit to being resourceful and find others with which to share the journey.
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